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Car-sharing prospect in Russia

Dec 18, 2019

The first car-sharing was launched in Russia in 2012. In recent years the service has been rapidly developing. As of November 2019 the Russian car-sharing park consisted of 39 thousand vehicles.

Four operators account for the large part of the park (91%). The largest park belongs to «Yandesk.Drive» - 16.5 thousand vehicles. Parks of other leading car–sharing operators (Delimobil, BelkaCar and YouDrive) number 12 thousand, 5 thousand and 2 thousand vehicles, respectively.

A total of 27 car-sharing companies offer their services in Russia. The analysis showed that over 8 years of car-sharing existence in Russia 12 companies either stopped their work or announced that the launch of their service did not take place.

Car-sharing is presented in all federal districts of Russia except the Far Eastern one. At the same time the concentration of car-sharing services is much higher in the European part of the country.

car-charing_

Source: mos.ru, data by companies, analysis by Russian Automotive Market Research

This business was unprofitable for the majority of companies in 2016-2018[1]. During this period mainly companies with a small park of vehicles gained profit. «Car sharing Russia» - «Delimobil» was the only large company that got into the black (in 2016-2017). In 2018 «Delimobil» acquired «Anytime» car-sharing and received the loss by the end of the year.

However, it is necessary to take into account the fact that many car-sharing companies began work in 2017-2019. The vehicle park renewal takes place every three years and requires significant financial investment.  Companies make profit in the third year of car operation. Therefore, financial results of the majority of car-sharing companies operating at the moment shall be discussed only in 2020-2022.

Russian Automotive Market Research predicts the increase in car-sharing park to 60-75 thousand vehicles by 2025. The support of local authorities should be noted among drivers of Russian car-sharing growth. For example, car-sharing companies in Moscow receive parking privileges.

Users note several advantages of car-sharing. First, despite the fact that costs of repair, inspection, tire replacement, insurance, etc., are obviously included in the tariffs, the users are spared from the need to solve these issues on their own, which saves time and nerves. Secondly, the user can leave the vehicle in any place stipulated by the contract, which is especially important in conditions of lack of parking places and private garages. Moreover, many vehicle owners use a personal car only for trips to work/school and home. However, the idle vehicle requires investment (insurance, taxes, etc). In this case, vehicle owning becomes economically inefficient.

However, there are factors constraining the car-sharing development in Russia. First, it is still important for Russians to have own vehicle. Consumers do not consider car-sharing as an equivalent replacement for the personal vehicle. In addition, regions are actively renewing public transport parks, primarily those of buses and electric buses. Another car–sharing competitor is subscription from automakers. Volvo and Hyundai have already launched their own car rental service in Russia. It should be noted that there is sharing of bicycles and scooters, which is very popular in spring and summer. But the main competitor of car-sharing is taxi.

Second, the risk for car-sharing is the low loading of vehicles. Most customers of the service prefer to use car-sharing mainly when traveling to work or study and back. Thus, car-sharing vehicles idle significant time in parking lots.

Third, car-sharing is not beneficial for such categories of population as families with children or relatives with limited mobility. They still prefer their own vehicles.

Finally, accelerated wear of vehicles, loss of liquidity of property and losses of operators can have the negative impact on the car-sharing development in Russia.

Source: napinfo.ru

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